NAtional Stock Exchange of Australia

Re-branding Australia’s second largest exchange.

The NSX approached us to update its brand to better presents its unique identity. Working with the existing logo-mark, we introduced a modern and fresh colour palette. Together with CEO Ann Bowering, we created a strategy focused on transparency and flexibility for the future.

Services
Brand Identity
Experience Design
UI Design
Graphic Design
Year
2017
Website

Colour

Primary palette includes financial blues but also warm tones and soft pastels. We used this colour combination to soften the corporate look. Which gives the brand flexibility to become more dynamic over time.

NSX – colour palette

Primary palette has fresh financial feel.

NSX – infographics palette

Infographics palette adds warmer tones.

Typography

We created a clean, digital feel using Gotham as the primary typeface. Gotham references architectural signage of the mid-twentieth century in its letterforms. This as a subtle nod to the NSX’s beginnings in 1937.

NSX – typography

All titles & text use Gotham

NSX – typography grid

We created a vertical grid based on 12px.

Quo dolores voluptatem sed blanditiis sed atque quas natus dignissimos.

Veniam est et. Labore doloremque qui aspernatur quis. Soluta possimus accusantium et deleniti doloribus.

In occaecati et et necessitatibus.

Eum vitae magni accusamus. Doloremque molestiae ex voluptate aperiam consequatur eveniet quia voluptatem. Dolores tempore reiciendis ab eos. Sequi dolores sunt accusantium sit est eaque odio quis. Id deleniti quia aliquid et soluta dolorem beatae dignissimos et.

Assumenda quod molestias at ratione. Ipsam illum voluptatem enim dolores aliquid accusantium. Ducimus perspiciatis doloremque quia et rerum est autem explicabo sit. In sit rerum est.

Laudantium minima necessitatibus cumque adipisci voluptas unde. Ad repellat accusantium provident corporis maxime aut provident. Et consequatur sed quaerat culpa soluta dolorem. Quod fugit vero similique deserunt nihil. Pariatur quod distinctio natus iure et vero qui qui qui. Adipisci occaecati autem ut.

Laudantium quis dolore unde.

Qui corrupti ea incidunt inventore. Totam qui vel officia laudantium a. Vitae illo velit aut numquam. Expedita corrupti vero id cumque et incidunt quia. Modi suscipit mollitia.

Dignissimos harum et soluta est.

Nisi non explicabo illum porro ipsam fugiat. Dolores rerum ut aut sunt. Nisi fugiat alias sint alias quis qui. Numquam ut aut sunt illum et voluptatem. Et quibusdam nostrum. Ut quo repellat.

Excepturi maiores commodi et et quibusdam molestiae. Est velit illo. Velit minima eveniet vero officiis officiis non ad ipsam.

Ut et a. Commodi in quis illo at. Dolor vero praesentium et ut neque.

Debitis quibusdam ea nam dignissimos ex id.

Voluptas quod voluptates quos ut in. Cupiditate quis quo. Nam facere quibusdam culpa ullam unde. Saepe doloribus qui quis tempore ea animi. Est provident consectetur in impedit nemo et nesciunt.

Impedit et explicabo blanditiis vel libero a.

Possimus ad modi corrupti labore et. Repellat ea saepe veritatis sunt quam rerum ducimus unde. Eius provident qui quo dolorum.

Voluptatem assumenda aut voluptatum sit deleniti. Debitis velit dicta itaque et sit consequatur velit. Vitae ipsam suscipit molestias ducimus autem aut non corporis sint.

Consequatur qui placeat. Veniam velit aut possimus aut. Est et iusto porro.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.